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	<title>Refreshing Edge Web Design</title>
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	<link>http://refreshingedge.com</link>
	<description>Original, Spontaneous, Stimulating</description>
	<lastBuildDate>Thu, 05 Aug 2010 10:49:51 +0000</lastBuildDate>
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		<title>Store2Go Templates</title>
		<link>http://refreshingedge.com/work/store2go-templates/</link>
		<comments>http://refreshingedge.com/work/store2go-templates/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:26:17 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[templates]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://refreshingedge.com/?p=531</guid>
		<description><![CDATA[Store2Go commissioned me to design seven templates, each with several variants.  <a href="http://refreshingedge.com/work/store2go-templates/">Read more</a> about the project.]]></description>
			<content:encoded><![CDATA[<h4 id="category">Template</h4>
<div id="siteCaps">
<ul>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg1.jpg" alt="Store2Go Template 1" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg2.jpg" alt="Store2Go Template 2" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg3.jpg" alt="Store2Go Template 3" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg4.jpg" alt="Store2Go Template 4" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg5.jpg" alt="Store2Go Template 5" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg6.jpg" alt="Store2Go Template 6" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-templates-pg7.jpg" alt="Store2Go Template 7" /></li>
</ul></div>
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<li><a id="fourth" href="#4"><span class="noDisplay">4</span></a></li>
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<p>I successfully won a contract to design and code seven templates, each with several variations (consisting mainly of colour changes).  This was a mid-long term contract completed over several months.  Along with some standard looking templates I also was asked to create some more unusual, standout, templates.</p>
<p>The main challenges came from getting each design to integrate with the existing code whilst providing enough flexibility the end user can add what they want where.  This goes against my usual philosophy of using fully bespoke design and code.</p>
<p>jQuery was used on each template to add interest and movement to the interface.  It was used mainly to add subtle effects on the navigation and product imagery.</p>
<p>Several of the templates I designed are now being used on live stores selling a wide variety of products.</p>
<ul id="designedWith">
<li>Designed With:</li>
<li id="bp-illustrator">Illustrator</li>
<li id="bp-photoshop">Photoshop</li>
</ul>
<ul id="codedWith">
<li>Coded With:</li>
<li id="bp-notepad">Notepad++</li>
</ul>
<p id="customerQuote">&#8221; The design is hot&#8221;</p>
<p class="customerQuote_extra">Adrian Kong</p>
<p class="customerQuote_extra">Store2Go</p>
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		<title>Campus Britain</title>
		<link>http://refreshingedge.com/work/campusbritain/</link>
		<comments>http://refreshingedge.com/work/campusbritain/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 12:40:31 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[microsite]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://refreshingedge.com/?p=366</guid>
		<description><![CDATA[Campus Britain approached me for a complete re-code of their existing site.  <a href="http://refreshingedge.com/work/campusbritain/">Read more</a> about the project or visit the <a href="http://www.campusbritain.com/" onclick="window.open(this.href); return false;">live website</a>. ]]></description>
			<content:encoded><![CDATA[<br />
<h4 id="category">Microsite Web Design</h4>
<div id="siteCaps">
<ul>
<li><a href="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/large-campusbritain-pg1.jpg"><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-campusbritain-pg1.jpg" alt="Campus Britain Home Page" /></a></li>
<li><a href="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/large-campusbritain-pg2.jpg"><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-campusbritain-pg2.jpg" alt="Campus Britain Testimonials Page" /></a></li>
<li><a href="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/large-campusbritain-pg3.jpg"><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-campusbritain-pg3.jpg" alt="Campus Britain University List" /></a></li>
<li><a href="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/large-campusbritain-pg4.jpg"><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-campusbritain-pg4.jpg" alt="Campus Britain Location" /></a></li>
</ul></div>
<p><!-- siteCaps ENDS -->		</p>
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<li><a id="first" href="#1"><span class="noDisplay">1</span></a></li>
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<li><a id="third" href="#3"><span class="noDisplay">3</span></a></li>
<li><a id="fourth" href="#4"><span class="noDisplay">4</span></a></li>
</ul>
<p>Campus Britain already had an existing site which was coded incorrectly.  This made page load times agonisingly long and was seriously affecting performance.</p>
<p>I started from scratch with the code and had to dissect the existing site to get the images for the rebuild.  The whole site is now coded to the latest and strictest professional standards with lightning quick page loads throughout.</p>
<p>We’re now looking to the future and have already discussed a complete redesign along with adding a blog and several other features to improve the website.</p>
<ul id="codedWith">
<li>Coded With:</li>
<li id="bp-notepad">Notepad++</li>
</ul>
<p id="customerQuote">
<p class="customerQuote_extra">
<p class="customerQuote_extra">
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		<title>Store2Go</title>
		<link>http://refreshingedge.com/work/store2go/</link>
		<comments>http://refreshingedge.com/work/store2go/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 09:18:15 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[microsite]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://localhost.refreshingedge3/?p=206</guid>
		<description><![CDATA[Store2Go required a fresh image to their existing site whilst presenting the sites information in a friendlier way.  <a href="http://refreshingedge.com/work/store2go/">Read more</a> about the project or visit the <a href="http://www.store2go.net/" onclick="window.open(this.href); return false;">live website</a>. ]]></description>
			<content:encoded><![CDATA[<h4 id="category">Microsite Web Design</h4>
<div id="siteCaps">
<ul>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-pg1.jpg" alt="Store2Go Home Page" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-pg2.jpg" alt="Store2Go Services Page" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-pg3.jpg" alt="Store2Go Features" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-store2go-pg4.jpg" alt="Store2Go Features" /></li>
</ul></div>
<p><!-- siteCaps ENDS -->		</p>
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<li><a id="first" href="#1"><span class="noDisplay">1</span></a></li>
<li><a id="second" href="#2"><span class="noDisplay">2</span></a></li>
<li><a id="third" href="#3"><span class="noDisplay">3</span></a></li>
<li><a id="fourth" href="#4"><span class="noDisplay">4</span></a></li>
</ul>
<p>Store2Go provide template driven ecommerce stores for people who want to sell online.  An existing site already existed but its design was bland and the site was coded ineffectively.</p>
<p>A fresh, uncluttered design was employed with a strong focus on the presentation of information.  This site was commissioned in conjunction with several templates for the store system which are now being used by Store2Go customers.</p>
<ul id="designedWith">
<li>Designed With:</li>
<li id="bp-illustrator">Illustrator</li>
<li id="bp-photoshop">Photoshop</li>
</ul>
<ul id="codedWith">
<li>Coded With:</li>
<li id="bp-notepad">Notepad++</li>
</ul>
<p id="customerQuote">
<p class="customerQuote_extra">Adrian Kong</p>
<p class="customerQuote_extra">Store2Go</p>
]]></content:encoded>
			<wfw:commentRss>http://refreshingedge.com/work/store2go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Test Content</title>
		<link>http://refreshingedge.com/play/test/</link>
		<comments>http://refreshingedge.com/play/test/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:46:56 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[play]]></category>
		<category><![CDATA[playtest]]></category>

		<guid isPermaLink="false">http://localhost.refreshingedge3/?p=137</guid>
		<description><![CDATA[*CONTENT STILL BEING ADDED*]]></description>
			<content:encoded><![CDATA[<p>*CONTENT STILL BEING ADDED*</p>
]]></content:encoded>
			<wfw:commentRss>http://refreshingedge.com/play/test/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Fun Kids Rooms</title>
		<link>http://refreshingedge.com/work/funkidsrooms/</link>
		<comments>http://refreshingedge.com/work/funkidsrooms/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:02:23 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://localhost.refreshingedge3/?p=128</guid>
		<description><![CDATA[Fun Kids Rooms required a full eCommerce website, blog, SEO and on-line marketing.  <a href="http://refreshingedge.com/work/funkidsrooms/">Read more</a> about the project or visit the <a href="http://www.funkidsrooms.com/" onclick="window.open(this.href); return false;">live website</a>. ]]></description>
			<content:encoded><![CDATA[<h4 id="category">Full eCommerce</h4>
<div id="siteCaps">
<ul>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-funkidsrooms-pg1.jpg" alt="Fun Kids Rooms Home Page" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-funkidsrooms-pg2.jpg" alt="Fun Kids Rooms Navigation Detail" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-funkidsrooms-pg3.jpg" alt="Fun Kids Rooms Decorating Ideas Blog" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-funkidsrooms-pg4.jpg" alt="Fun Kids Rooms Product Page" /></li>
</ul></div>
<p><!-- siteCaps ENDS -->		</p>
<ul id="currentImage">
<li><a id="first" href="#1"><span class="noDisplay">1</span></a></li>
<li><a id="second" href="#2"><span class="noDisplay">2</span></a></li>
<li><a id="third" href="#3"><span class="noDisplay">3</span></a></li>
<li><a id="fourth" href="#4"><span class="noDisplay">4</span></a></li>
</ul>
<p>Fun Kids Rooms needed an ecommerce solution designed to sell a boutique range of kids bedroom furniture and décor.</p>
<p>No previous site existed and all design and content was created from scratch.  The online shopping experience is based around the user experience designed to connect with the customer.</p>
<ul id="designedWith">
<li>Designed With:</li>
<li id="bp-illustrator">Illustrator</li>
<li id="bp-photoshop">Photoshop</li>
</ul>
<ul id="codedWith">
<li>Coded With:</li>
<li id="bp-notepad">Notepad++</li>
</ul>
<p id="customerQuote">&#8220;Refreshing Edge listened carefully to the brief and delivered more than what we could have hoped for.&#8221;</p>
<p class="customerQuote_extra">Bob Dillon</p>
<p class="customerQuote_extra">Fun Kids Rooms</p>
]]></content:encoded>
			<wfw:commentRss>http://refreshingedge.com/work/funkidsrooms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>N.G.Johnson (Northern) Ltd</title>
		<link>http://refreshingedge.com/work/ngjohnson/</link>
		<comments>http://refreshingedge.com/work/ngjohnson/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:52:30 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[microsite]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://localhost.refreshingedge3/?p=122</guid>
		<description><![CDATA[N.G.Johnson's (Northern division) website provides information about their services.  <a href="http://refreshingedge.com/work/ngjohnson/">Read more</a> about the project or visit the <a href="http://www.ngjnorthern..com/" onclick="window.open(this.href); return false;">live website</a>. ]]></description>
			<content:encoded><![CDATA[<h4 id="category">Microsite Web Design</h4>
<div id="siteCaps">
<ul>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-ngjnorthern-pg1.jpg" alt="N.G.Johnson (Northern) Home Page" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-ngjnorthern-pg2.jpg" alt="N.G.Johnson (Northern) Services Page" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-ngjnorthern-pg3.jpg" alt="N.G.Johnson (Northern) Project Photos" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-ngjnorthern-pg4.jpg" alt="N.G.Johnson (Northern) Contact Page" /></li>
</ul></div>
<p><!-- siteCaps ENDS -->		</p>
<ul id="currentImage">
<li><a id="first" href="#1"><span class="noDisplay">1</span></a></li>
<li><a id="second" href="#2"><span class="noDisplay">2</span></a></li>
<li><a id="third" href="#3"><span class="noDisplay">3</span></a></li>
<li><a id="fourth" href="#4"><span class="noDisplay">4</span></a></li>
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<p>N.G. Johnson Ltd are a refractory enginnering company who previously only had a single page “placeholder” with basic site information.  This is the northern divisions site, the parent site is a sperate domain which was also commissioned once the northern site was finished.</p>
<p>The microsite only has a few pages designed to promote the companies services and showcase some previous work.  The layout and design is simple, uncluttered and designed to try to reflect the industry.</p>
<ul id="designedWith">
<li>Designed With:</li>
<li id="bp-illustrator">Illustrator</li>
<li id="bp-photoshop">Photoshop</li>
</ul>
<ul id="codedWith">
<li>Coded With:</li>
<li id="bp-notepad">Notepad++</li>
</ul>
<p id="customerQuote">
<p class="customerQuote_extra">Norman Johnson</p>
<p class="customerQuote_extra">N.G.Johnson</p>
]]></content:encoded>
			<wfw:commentRss>http://refreshingedge.com/work/ngjohnson/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My First Pad</title>
		<link>http://refreshingedge.com/work/myfirstpad/</link>
		<comments>http://refreshingedge.com/work/myfirstpad/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:38:26 +0000</pubDate>
		<dc:creator>Refreshing Edge</dc:creator>
				<category><![CDATA[microsite]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://localhost.refreshingedge3/?p=113</guid>
		<description><![CDATA[I worked on My First Pad whilst employed as an outside contractor for a creative company in Chester.  <a href="http://refreshingedge.com/work/myfirstpad/">Read more</a> about the project or visit the <a href="http://www.my-first-pad.co.uk/" onclick="window.open(this.href); return false;">live website</a>. ]]></description>
			<content:encoded><![CDATA[<h4 id="category">Microsite Web Design</h4>
<div id="siteCaps">
<ul>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-myfirstpad-pg1.jpg" alt="My First Pad Home Page" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-myfirstpad-pg2.jpg" alt="My First Pad Image Detail" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-myfirstpad-pg3.jpg" alt="My First Pad Lightbox" /></li>
<li><img src="http://refreshingedge.com/wp-content/themes/carbon-green/images/portfolio/uploads/detail-myfirstpad-pg4.jpg" alt="My First Pad Information Page" /></li>
</ul></div>
<p><!-- siteCaps ENDS -->		</p>
<ul id="currentImage">
<li><a id="first" href="#1"><span class="noDisplay">1</span></a></li>
<li><a id="second" href="#2"><span class="noDisplay">2</span></a></li>
<li><a id="third" href="#3"><span class="noDisplay">3</span></a></li>
<li><a id="fourth" href="#4"><span class="noDisplay">4</span></a></li>
</ul>
<p>My First Pad is designed as a micro site to provide first time buyers with help and guidance.  McInerney homes wanted a separate domain to provide key information to a target audience.</p>
<p>This work was carried out whilst being contacted for an agency.  The main site layout and design had already been created, I was contracted to code the site and add further information as/when provided.</p>
<ul id="designedWith">
<li>Designed With:</li>
<li id="bp-gimp">GIMP</li>
</ul>
<ul id="codedWith">
<li>Coded With:</li>
<li id="bp-aptana">Aptana</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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